GDPR Consent Policy

Last updated: May 24, 2026

This GDPR Consent Policy explains how BBC News Marathi (https://bbcnewsmarathi.in) collects and processes the personal data of visitors located in the European Economic Area (EEA), the United Kingdom and Switzerland, in accordance with the EU General Data Protection Regulation (GDPR) and the UK GDPR. It supplements our Privacy Policy and Cookie Policy.

1. Data Controller

For the purposes of the GDPR, BBC News Marathi is the data controller for personal data collected through this Website. You can contact us regarding data protection at contact@bbcnewsmarathi.in.

2. Consent for Cookies and Advertising

In line with Google’s EU User Consent Policy and the ePrivacy Directive, we request your consent before storing or accessing non-essential cookies on your device and before serving personalized advertising through Google AdSense and Google Ad Manager. When you first visit the Website from the EEA/UK, a consent banner (managed via a Google-certified Consent Management Platform) lets you:

  • Accept all cookies and data uses;
  • Reject non-essential cookies; or
  • Manage your preferences by category (e.g. necessary, analytics, advertising).

You may change or withdraw your choice at any time without affecting the lawfulness of processing carried out before withdrawal.

3. Lawful Bases for Processing

  • Consent (Art. 6(1)(a)) — for advertising cookies, personalized ads, analytics and similar non-essential technologies.
  • Legitimate interests (Art. 6(1)(f)) — for ensuring the security, integrity and basic functionality of the Website.
  • Legal obligation (Art. 6(1)(c)) — where processing is necessary to comply with the law.

4. Personalized vs. Non-Personalized Ads

If you consent, our advertising partners (including Google) may use cookies and identifiers to show you personalized ads. If you do not consent, you may still see non-personalized ads, which are based on general context (such as the page content and approximate, coarse location) and use limited data for frequency capping, aggregated reporting and to combat fraud and abuse.

5. Your Rights Under the GDPR

If you are in the EEA, UK or Switzerland, you have the following rights regarding your personal data:

  • Right of access — obtain confirmation of and access to your data.
  • Right to rectification — correct inaccurate or incomplete data.
  • Right to erasure — request deletion of your data (“right to be forgotten”).
  • Right to restriction — limit how we process your data.
  • Right to data portability — receive your data in a structured, machine-readable format.
  • Right to object — object to processing based on legitimate interests or for direct marketing.
  • Right to withdraw consent — at any time, where processing is based on consent.
  • Right to lodge a complaint — with your local Data Protection Authority (supervisory authority).

6. How to Exercise Your Rights

To exercise any of these rights, email us at contact@bbcnewsmarathi.in with details of your request. We may need to verify your identity before responding. We will reply within one month, as required by the GDPR (extendable by two further months for complex requests, with notice).

7. Withdrawing Consent

8. Data Retention & International Transfers

We retain personal data only as long as necessary for the purposes described in our Privacy Policy. Where data is transferred outside the EEA/UK, we rely on appropriate safeguards such as Standard Contractual Clauses or an adequacy decision.

9. Complaints

If you believe our processing of your personal data infringes data-protection law, you have the right to lodge a complaint with the supervisory authority in your country of residence. We would, however, appreciate the chance to address your concerns first — please contact us.

10. Updates

We may update this GDPR Consent Policy periodically. Changes are posted on this page with a new “Last updated” date. For related information, see our Privacy Policy and Cookie Policy.